Monday, September 15, 2008

Luxury Polo Shirts


I get a lot of requests for top-end polo recommendations, the shirt that really makes a statement when presented as a client or employee gift. There are quite a few choices from lots of brands and your decision is going to come down to just a few points of difference: style, fabric, brand preference and price.

Style: what look are you going after...conservative Arnold Palmer, or dashing Sergio Garcia? Many of the brands serving the corporate marketplace are expanding their offerings to appeal to a younger, more active demographic with bold colors, stripes and patterns, and athletic silhouettes. Look first to Nike Golf TW Collection, adidas and Ahead. You'll certainly find plenty of conservative styles and solid tones in the lux tier, of course, with fabrics to match...try Tehama, Cutter & Buck, Greg Norman Collection, and Callaway.

Fabric: the standard bearer in lux fabrics is double mercerized 100% cotton, but we are seeing more and more blends creeping into the SKU's due to the popularity of easy-care fabrics (and disdain for dry cleaning). Look for Pima cotton 60/40 blends, Silk/cotton, and eco fabrics like Bamboo (incredibly soft) and Cocona (naturally antimicrobial coconut fibers).

Brands: you probably already have a preference either way for top names like Fairway & Greene, Bobby Jones, Tehama, Nike Golf, Como Sport, Page & Tuttle, Tommy Bahama 18, Callaway, and Cutter & Buck. They are all fine brands with great styles and selection.

Price point...well, you get what you pay for (and that includes the prestige of wearing a particular brand) and I would put these at the pinnacle of corporate polo shirts (in no particular order): Fairway & Greene, Tehama, Bobby Jones, and Como Sport. Expect to drop between $65 and $145 for a top style from one of these brands, but at least you know you're really making a statement!

Keep in mind that these brands have made a commitment to support corporate apparel needs, namely, keeping inventory in-stock year round. Many pro-shop brands (aka, green grass lines) push out their selections in January timed to the PGA merchandise show, and stock levels in any one style are not designed to support a single large order in the middle of the year. In addition, corporate requirements demand many solid colorways and sizes to support different logo imprints and body styles. I support the brands that make a commitment to this industry so I can provide my clients with product any time they need it.

I'll focus on each brand in upcoming blogs...

Jim

Friday, September 5, 2008

Comments? Where they at??

OK,

I'll give the first person to comment on one of my posts (for real) a shiny, new premium item...I'm thinking an LCD TV.

Of course, I reserve the right to substitute any item of any value for said TV at any time...typical Sweeps fine print, peeps.

Let 'em rip...

Jimmyray

Monday, August 25, 2008

The Holiday Season is upon us...no kidding


So my test worked...I didn't publish any new posts for weeks just to see who was reading the blog, and I actually got some comments wondering when new stuff would go up! Either that, or I got lazy/busy in the dog days of summer. Your choice...which is a great segue to my latest post, the holiday buying season.

The holiday season in the promotional merchandise industry, accoding to some sources, accounts for between 30% and 45% of the annual volume across the board. Yikes. I'm eager to see how this dog economy will impact corporate spending on holiday client gifts and employee incentives, but I have a feeling folks will dig deep to make sure they don't get tagged as scrooges. OK, I'm hoping they dig deep. But the reality is...they should dig deep.

Specialty advertising pays long term dividends when done right. I'm not talking about slapping your logo onto the next fad that comes along (nylon string backpack anyone?) and hoping folks see it. I'm talking about taking the time to strategize about how you want your brand to be incorporated into a merchandise program. Think about logo placement, color scheme, packaging, delivery. How can you make this unique? What did you do last year? Was it received well by your recipients? Did you take the time to find out? Are you shooting in the dark this year?

Budget plays a role in your decisions, of course, but I've worked with some savvy marketers who are smart enough to see the big picture...maybe that $50 item is actually more efficient (read: cheaper and easier) than sourcing 3 other items and consolidating them into a package. You may want to leverage a brand item to raise the perceived value of the gift, and perhaps not even logo the item at all (hint...just the packaging).

Last thought on the holiday season kicking off. It has already kicked off. You cannot start thinking about your programs in November. Remember...this is a crazy time for everyone, including our factories. Don't get caught flat footed. Tip: back out the production & delivery time from your event date. For domestic manufacturing and in-stock merchandise, figure 4 weeks plus a week delivery to be safe. For an event in the 2nd week of December (typical), you need to ORDER your program items by November 3rd. That's just 10 weeks from today, people.
You have been warned!

Wednesday, July 2, 2008

Summertime and the Living is Easy...


Summer promotions are here, so I figured I would throw out a quick list of merchandise for your thoughts...some tried and true, some that might be new, but all worth a look:


Bottle Opener ball caps

Beach towels: full color sublimation reproduces photo quality images

Cooler bags: new designs from BuiltNY and Thermos, tote bag coolers, backpack coolers

Sunscreen packs from AloeUp!

Lip Balm: organic, beeswax

Beach Totes

Frisbees

Beach chairs

Sports Bottles

Flip Flops: custom die-cut soles with logos left in the sand, bottle opener soles

Neoprene Koozies

Custom shaped pool/beach inflatables

Beach umbrellas

Beach games

Golf balls

Tervis Tumbler drinkware

Performance fabric DryFit golf shirts from Nike golf

Tommy Bahama silk camp shirts

Sublimated 4-color process office refrigerator (holds a 12-pack of...soda)

BBQ tools gift set with apron


Have a great 4th of July and look for more ideas this summer...