Tuesday, May 12, 2009

High Impact imprinting techniques


Why be ordinary? With so many options for high impact branding on promotional apparel and merchandise, I am often disappointed that most clients simply stick with basic screenprinting and embroidery. All it takes is a little creativity and (admittedly) a little help from the graphics team, and your item becomes a full-fledged billboard for your brand.
The tote bags shown are sporting fully sublimated four color graphics...quite a difference from spot colors, huh? It doesn't take much more to create these one-of-a-kind products, and the results are well worth the effort. Keep sublimation in mind when you are planning tote bags, duffels, even tees. The technique is perfect for high visibility events like show openings, milestone achievement dates, and press-heavy events.