Although I tend to operate a bit outside the box when it comes to merchandise selected for my clients, there are some traditional "can't miss" items that folks tend to incorporate on a consistent basis. Check the list and see if you're a fan of any of these:
1. Pens: ubiquitous, uninspiring perhaps? But hey...they're inexpensive, used by everyone, and I bet you prefer one that actually writes well. Your clients do, too. Here's your chance to wow them.
2. Mugs & Cups: you have one on your desk or in your car cup-holder right now. It might very be a little "brown" from constant use. Wouldn't you like someone to give you a shiny new mug, or one of those cool travel tumblers?
3. Polo Shirts: perfect for many applications- trade show wear, client gifting, employee uniforms. Good embroidery pushes up the perceived value. See my old blogs...you can go econo or top shelf.
4. T-Shirts: the gold standard for giveaways. Low cost, great billboard for branding, appealing to all, etc.
5. Caps and Hats: see #4 above...the perfect tag-along with a tee, but also great for higher end giveaways, golf and outdoor events, team building.
6. Calendars: your customers stare at them for 12 months. 'Nuf said.
7. Jackets: popular add-on/upgrade for polos, tees.
8. Key tags: universal appeal, until we're all driving bikes to work
9. Tote Bags: almost required for many events; they provide a great walking billboard, they are low cost and when done right, they are used well beyond the event.
10. Mouse Pads: this ranking might be a bit dated, but mousepads are still a great promo item. It never ceases to amaze me how many grungy Staples mousepads I see sitting next to sweet new iMacs on luxurious corporate desktops. It's time to help your clients replace those nasty cloth pads with a high-tech, hard surface, laser mouse-friendly pad with your brand all over it.
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